2026 Speakers

Willis is responsible for the CRU team delivering CRU Bespoke Services and CRU Special Reports. Bespoke Services provides custom data and reports, which fall outside of Insights or Strategy offerings, while Special Reports are singular market reports on topics across metals, mining and fertilizers. Willis joined CRU Strategy in February 2017 with more than five years of experience in metals sales, production and procurement activities. Before moving to his current role, Willis spent six years in consulting for CRU Strategy, covering mainly critical minor minerals (vanadium, rare earths, germanium, gallium, high-purity quartz, borates, antimony, niobium, etc.), ferroalloys (chrome, manganese, silicon) and base metals (tin, zinc, aluminium), as well as across fertilizer markets for nitrogen, phosphorus, potash and sulphur.